In-house expertise plus a network of experts.
We discern what, why and who is needed & when.
Branding & Design
From a complete brand overhaul to just a weeny bit of ‘sprucing up’. Whatever the level of requirement, our creative team will work very closely with you through our signature Brave Branding process. We’ll drill down into your business’s ‘personality’ and expertly develop existing ideas. We love the co-creation process and the magic that happens when our ideas, experience, expertise and flair are pooled with yours. All stirred up into a recipe for branding success, the results are inevitably stunning and exhilarating.
Every business owner knows they need to ‘do digital marketing’ but very few are sure about why, what, where and how they should do it in order to reach their own unique business’ goals. That’s where we come in. We help break down (or deconstruct) the current strategy (if indeed there is one) so we can help you build a coherent, intentional strategy in such a way that it is measurable, cost effective and actually works. Time and again we hear business owners saying, ‘Help! We’re so fed up with leaking money on digital marketing. It feels like we are continually throwing metaphoric spaghetti at a digital wall just to see what sticks’. Does that cry out resonate with you? Our Lean Digital Strategy™ will put a stop to this. It helps business owners stop wasting money left, right and centre because they are making knee-jerk, reactive decisions about what to invest in when it comes to digital marketing.
Most customers are not marketers. They’re just human. Well that and they’re incredibly connected humans. They’re humans with deadlines, professional and personal demands on their time and far too little of the latter. But they also have immediate and future needs and thousands of questions plus they’re always looking for intuitive, digital guidance and help for whatever problem it is they are trying to solve. ‘Storytelling is the new relevancy and relevancy is the new viral’; Storytelling is about using the art of story and audience engagement over old-skool content marketing checklists. When you become a digital story teller you help your customers become the hero in their journey and in doing so you also become the hero in your own business journey. Let us help you identify, craft and effectively share your personal or business brand story.
Social Media Management
Social Media Management is all about managing your brand’s online content and interaction across social media channels. It goes beyond just posting updates to your company’s social media profiles, it should be following an intentional strategy and include engaging with your audience and looking for new opportunities to increase reach and visibility. We help you choose the right Social Media Management Platforms, be consistent with quality content, keep customers engaged and grow your following on these channels as well as create and implement social media ads. Though there is plenty of work that we can do to connect with your leads through organic social content, social media advertising complements this organic activity by allowing you to target specific audiences and improve visibility. For example, posting ads on Facebook and Instagram can actively drive more revenue for your business as it allows you to reach new leads who are similar to your best customers. These are individuals who may have never encountered your brand or site in the past, but are encouraged to visit after their feed has been disrupted with relevant advertising content from your Facebook ad.
Digital PR involves a proactive online marketing strategy which focuses on measurably increasing a business’s online presence. Digital PR involves building relationships with journalists, bloggers and influencers as well as sending (and chasing the results of) online press releases. All with the aim of gaining high-quality backlinks from websites and online publications as well as honest (hopefully good) customer reviews, social media mentions. The mission is always to build brand visibility in the right places and to positively impact SEO. Good Digital PR helps you reach your target customers by featuring your business on websites they read, podcasts they listen to and on social media accounts they love. It can get you five-star reviews on Google and Amazon. Ultimately, Digital PR positively impacts a website’s search engine ranking.
Search Engine Optimisation (SEO)
We help businesses get visible on Google. Our team has been intensively trained by some of the best SEO experts across the UK and we know we can help you optimise your site. We focus on the four pillars of effective Search Engine Marketing; Technical, Content, On-Page optimisation and Off-Page optimisation. There is no quick fix for SEO. It is time consuming and requires dedication and commitment. We invest in great people and some of the most comprehensive and effective applications and tools to get the best results.
Conversion Rate Optimisation (CRO)
Using a mix of analytics, heat-maps and psychological insights, we work out how users use your website, specifically ascertaining if and where they struggle. We then create an optimisation plan that is implemented over a minimum 12 month period. Our goal is always to improve the user journey in order to get your site visitors to do more of what you want them to do on your site ie. ‘convert’! (bear in mind ‘conversions’ mean different things to different businesses). We use tools, applications and years of experience to measure and understand your website’s strengths and weaknesses and implement ongoing improvements. Our work gets to the bottom of what works well and what is going wrong for your site visitors. Always with the goal of making your site more efficient.
Online Reputation Management
Your ‘Online Reputation’ is what shows up when you Google yourself, business or brand. Try it. What do you see? When you check social media platforms such as Twitter and Facebook, what comes up top? Do these links truly represent you, your business or brand? Is the trail of links you find filled with positive references to past activity, a wide source of verified testimonials and links to professional accomplishments? Or do the links take visitors to negative or unrepresentative references? Usually, important and relevant articles are missing, a bad review might need to be addressed or new social media platforms need to be built. This is Online Reputation Management (and repair). The goal of Online Reputation Management is to build a positive online presence or to repair a damaged one. We help translate your real-world experiences to the web. So when a prospective client, headhunter or potential consumer Googles your name, you are seen as the trusted “thought leader” or the experienced business you rightfully are.
As a Digital Agency, Website Design is often a key piece of the puzzle that we solve for clients. It usually always features somewhere along our journey with them. Whether it is a design from scratch for a startup or a redesign for a well established SME or non-profit, we concentrate on consultative digital creating user-experience (UX) focused designs & develop using Agile methodology. Through very personal but systemised account management (AKA ‘Digital Business Therapy’ sessions), we start with probing exploratory consultations. We are keenly aware that our clients are often so busy working IN their businesses they have minimum time to work ON them. Hence we have systemised the web development process with our Six Step Website Programme. This tried and tested process ensures we get the best out of our client relationships, every time. We propel the project forward, working closely with our clients at every stage of the Six Steps Website programme to ensure we expertly channel the essence of their business into its unique digital space.
In today’s fast evolving ‘Knowledge Economy’, online courses have the power to speedily change your life, the lives of others and simultaneously up-level your business reach, positive societal impact and revenue. When done right, online courses give business owners of all sizes and people of all backgrounds and expertise the power to grow digital businesses, transform their income, and build powerful personal brands. There are so many incredible benefits that come from teaching online, yet it can seem such an overwhelming concept that most don’t even consider it as a route to revenue generation for their business. We’re here to hold your hand on the journey to online course creation. We’ll help demystify the process and carve out your personal route to profit with our tried and tested Learning Management System (LMS) and it’s integrated marketing tools.
Minimum Viable Products (MVP)
One of the most important concepts in modern software development is the notion of a Minimum Viable Product; often referred to as an “MVP” or sometimes as an “MLP” (Minimum Loveable Product!). With an MVP or MLP you’re selling the vision of your digital solution and delivering the minimum feature set to visionaries not everyone. We help you get up and running swiftly in order to test your market with our 3-Step MVP Process. We’ve taken the complex Lean, Agile and Guerrilla methodologies and distilled them into a process with 3 steps. We start by developing a very simple problem-solving software that addresses a tiny sub-set of a ‘Grand Problem’; we keep iterating, while constantly solving bigger, related problems en route to solving the ‘Grand Problem’; Using an intentional and coherent 360 degree marketing strategy alongside the deployment of the MVP software, we constantly communicate the vision of the ‘Grand Problem’ that will be solved by your technical solution.
Progressive Web Apps (PWA)
Thinking about building a traditional iOS or Android APP for your business? Hold that thought; reason being there is a new breed of Apps out there called PWAs. A ‘Progressive Web Application’ takes advantage of the latest technologies to combine the best of web and mobile apps. Think of it as a website built using web technologies but that acts and feels like an app. Recent advancements in the browser and in the availability of service workers and in the Cache and Push APIs have enabled web developers to allow users to install web apps to their home screen, receive push notifications and even work offline. These apps work everywhere because they are delivered through the web (as opposed to native apps which are packaged and deployed through stores) whilst providing several features that give them the same user experience advantages as native apps. Relatively and comparatively speaking, PWAs don’t have to be expensive to create or maintain either.
Entirely different to hosting, maintenance includes all the elements that have to be designed, updated and fixed on your actual site (so unlike hosting maintenance has nothing to do with the server). Website Maintenance involves all the things that impact changes to the front end of your site; content management, design and development, functionality enhancements and updates. If you want to get the best out of your website you have to deal with site maintenance (for example, installing security patches, upgrading code and updating plugins when content management system platforms update). Unless you’re an experienced web designer/developer (or can put in the hours required to become a pro) this can often be more trouble than it’s worth and take your focus off doing what you’re good at in your business. We take ongoing site maintenance off your hands, providing ongoing design, support and updates as you move forward. Maintaining your own site may make you feel like you’re saving money in the short term, but unless you’re an expert or have in-house resources, in the long run, our successful clients know it’s not really worth the hassle.
Managed Website Hosting
Most of our clients don’t have the knowledge, staff, time or inclination to manage a web server. Our Managed Website Hosting allows them to focus on growing their businesses; meaning they can kick back, relax and let us take good care of the rest. Our fully managed website hosting service includes daily backups, managed caching and performance (we handle caching for you at the server level, using super fast servers), managed security (we proactively scan and block malware and hacking attempts; we do all of this at the server level, without the need for any plugins) and managed software updates (we’ll work with you to make sure your site is always running the latest platform software). We do all the IT work that needs to be done in order to keep your server running at peak performance. With our website hosting plans you can rest assured that we’ll handle the hardware while you focus on managing your content and developing your business.